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Enemies or allies? There’s no doubt that mobile applications used correctly can stimulate child development. During the holidays, they are a good alternative foment some of the skills and abilities that are key in childrens  growth milestones.

The expert team at Zinkias edutainment department, has identified key childrens  capabilities that we can improve with the use of specific apps for kids.

1. To improve REASONING and LOGIC, applications based on association games that differentiate shapes and colors and memory games are recommended… With Pocoyo Shapes children can learn about shapes and properties of geometric figures, while Pocoyo Puzzles improves the capacity of association through solving more than 30 different puzzles.
   
2. CREATIVITY and IMAGINATION are stimulated with games of expression that allow children to invent, imagine or create personalized situations. Through Pocoyo Colors,  children can color in their favorite characters, learn to identify tones and drawing and create their own designs from a blank canvas.
3. The development of GROSS MOTOR SKILLS and the ability to move the body harmoniously are favored with games that invite children to coordinate their movements. Pocoyo Disco offers a wide variety of animated videos and fun songs to dance and sing along with.
4. The skill of developing FINE MOTOR SKILLS is one of the abilities that is more frequently fostered by with the use of apps. The app Pocoyo Alphabet ABC is a good example.  Children can use their fingers to draw all the letters of the alphabet following a dotted line.
5. SOCIABILITY is reinforced through imitation activities, team games and those that promote collaboration. In pocoyoworld.com children can participate in games, activities and live a thousand adventures in a world designed just for them.
6. EMOTION and the expression of feelings can also be encouraged through apps. Pocoyo has the ability to provoke a strong emotional connection with children. With the Talking Pocoyo app, the character becomes a virtual friend with whom children interact: they can play with him, tickle him etc…
7. CALCULUS concepts can be established from very early ages through applications that promote literacy and the assimilation of concepts such as defining quantities or the grouping of objects. Pocoyo numbers is an app designed to learn numbers and start counting while having fun. With Pocoyo and the subtraction Game, children can have fun with their favorite characters while practicing simple math subtractions.
8. Last but not least, LANGUAGE and ORAL COMPREHENSION are united in vocabulary games and pictograms. With Pocoyo First Words children can learn the names of animals, everyday objects, meals, etc., while drawing the letters of the words.

All of these applications are targeted to children from 2 to 5-years old and can be downloaded for free in Google Play and App Stores.

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Looking to expand the presence of its popular Pocoyo brand in the Japanese market, Zinkia has closed a master agent deal with Japanese media and marketing company Aqui Media, founded by the spaniard Jesús Perezagua.

As a result of the deal, Japanese audiences will gain access to Pocoyo’s first three seasons through platforms managed by Aqui Media, including linear TV and streaming subscription video-on-demand (SVOD) app for mobile devices.

The alliance also includes the exclusive management of licensing rights across a wide variety of categories such as toys, publishing and apparel. Aqui Media will also be responsible for carrying out local promotions, meet- and- greets, advertising and live show events of Pocoyo.

The deal is part of Zinkia’s strategy to achieve a global repositioning of Pocoyo which includes activity in 12 key territories, including Japan.

Jesus Perezagua, Aqui Media’s founder and CEO, remarked: “The collaboration with Zinkia to introduce and develop Pocoyo as a brand in the Japanese market is one of Aqui Media’s primary objectives. Pocoyo‘s high production values added to its educational and entertaining profile fits perfectly with Aqui Media’s media proposal, as it does with our company mission to offer the Japanese preschool audience the best selection of international content available.

It is our aim to provide our public with activities that will enable them to discover and enjoy music, dance and arts, allowing them to thrive as global individuals and to grow up in an environment of tolerance.”

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After the success of the videoclips “El cumple de Pocoyo” (Pocoyo’s birthday), “Un chef genial”( a great chef) and “El reggaetón de los animales” (animal reggaeton)  that have accumulated along with their respective trailers more than 22 million views on YouTube, “El Mensaje de Nina” (A message from Nina) has arrived!  – the new song from Conecta Kids with Pocoyo and his friends. The millions of Pocoyo fans are in luck because this new song is dedicated to Nina, the series new character who joins the adventures of Pocoyo. Nina comes from a microscopic world from which she can enter and leave at will and has the capacity to increase and decrease her size. She is funny, she dresses in green and speaks her own language although it is not a problem for her to communicate with others. Nina is clever, uninhibited and is always followed by her pet, Roberto, the robot.

As in the previous videos, for the first time Pocoyo and his friends interact with real life characters in a videoclip.

Conecta Kids and Pocoyo have had several previous collaborations. Pocoyo starred in the videoclips of the songs “Conéctate al verano en Clan” (connect with summer on Clan) and “Halloween”, which have accumulated 32 million views on YouTube and at the time, were among the 10 most viewed music videos on Youtube in Spain in 2015.

Conecta Kids are currently on tour celebrating Pocoyo’s Birthday in which they sing all their hits with the participation of Pocoyo and his friends in a great show to enjoy with the entire family. For Christmas Pocoyo and Conecta Kids have planned the release of a joint album, that will include all the songs and videos that they have performed together throughout the year.

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Zinkia has redesigned its corporate website, with a modern and attractive design, offering its users a more simple and accessible navigation from any device.

The purpose of Zinkia’s new website is being in contact with its public and that they can find the information that interests them in an easy, agile and effective way.

Among the new sections of the site, highlights the Press section, where customers, shareholders and interested people can find the latest news related to the organization and its brands.

In addition, users will be able to consult all the relative information about the company, such as its brands, its financial reports and the stock information. At same time, people who are interested in working at the company, can apply from Zinkia’s website to the available vacancies.

The launch of the new website will be on July 1 of this year, to see it go to:  http://www.zinkia.com/en