Mes: noviembre 2021

Pocoyo advances the next Christmas parties loaded with content proposals. For these holidays Pocoyo will launch the Christmas app “Pocoyo Advent Calendar”, with which girls and boys can count down until the 25th and discover a surprise each day. In addition, the application includes entertaining games such as coloring and puzzles, and dynamics such as decorating the tree and even singing Christmas carols.

The Christmas special, with 120 minutes of adventure and fun, is now also available on YouTube in English and Spanish with a great acceptance. In just 10 days, the two publications added more than a million views.

With this, the little ones can enjoy the song “Deck the Halls”, published on November 23, while next December 7 “Peces en el Río” was released.

This year Pocoyo will be the protagonist and image throughout the world of the Mexican Juguetón campaign. An initiative promoted by the journalist and presenter Jorge Garralda and the TV Azteca network, which in the last 26 years has distributed more than 250 million toys among underprivileged children in Mexico, the United States and several Central American countries.

This campaign focuses on the importance of toys, a stage of life in which personality is being formed. In this context, toys are a tool to reduce the impact of adverse circumstances that surround underprivileged groups.

“Juguetón” promotes the improvement of psychomotor, intellectual, social and physical skills so that the little ones face the future with determination.

Pocoyo joins this project in its 27th edition, faithful to its commitment to the protection of children and their rights.

Between November 17 and 19, Zinkia was present at Brand Licensing Europe, the event that brings together the licensing industry in Europe and in which a wide representation of brands from the entertainment, sports, consumer and art industries participated.

With our own space in the ICEX pavilion, we had the opportunity to present Pocoyo’s latest news, such as the collaboration we have started with UNICEF or the record figures registered on YouTube, which have made it worthy of a Diamond button.

Recently a group of journalists had the opportunity to be the stars of “Isla Dragon”, the latestst episode of Pocoyo, in which he changes his traditional white background for real images of some of the most emblematic places on the island of Gran Canaria. With the support of the Cabildo, which participated in the co-production of the chapter, they have been able to visit, like Pocoyo and his friends, the most emblematic places on the island and learn about the legend of the last black dragon.

Through the Tourist Board, the Canarian Government’s collaboration with Zinkia seeks to promote Gran Canaria as a family tourist destination among international travelers. 

In “Dragon Island”, Pocoyo lives an incredible adventure in search of the last black dragon. Together with his friends Pato, Lula and Elly, Pocoyo visits emblematic places such as Playa del Inglés, the Dunes of Maspalomas, the Natural Monument of Roque Nublo or the Tilos de Moya forest; and throughout the trip they have the opportunity to meet the island’s inhabitants thanks to Pato’s friendly “Canary cousins”.

These and many other places have been  visited by the media that have participated in the press trip, among which are important national newspapers such as El Mundo, Ok Diario or ABC and the radio station Onda Cero.

Pocoyo continues to expand its presence in new platforms and countries. The educational television network Knowledge Network in Canada has been one of the latest to incorporate the series in its programming. The corporation, whose coverage spans the area of British Columbia, has acquired the broadcasting rights for the third and fourth seasons of the series, different special content produced for Halloween, Christmas …, and a compilation of 53 musical video clips. The agreement contemplates its broadcast both by cable and through VOD, available throughout the territory in Canada.

In this territory, the station is the audience leader for the public from two to six years old in the morning slot and reaches an average of 1.5 million viewers, which represents more than a third of the local population.

 

 

 

 

 

 

 

 

Pocoyo’ line of collaborations with other brands continues to be successful. The latest one is the one carried out with the spanish group “Pica Pica”, a children’s music and theater company that has achieved great popularity among children after ten years of experience. Pocoyo, Pulpo, Pato or Elly celebrate Halloween with Belén Pelo de Oro, Emi Bombón and Nacho Bombín with the song “Trick or Treat”, which has the characters of the series as special guests.

A new song so that the little ones can enjoy one of the most special and magical nights of the year, in which fun, laughter and scares are guaranteed.

The group “Pica Pica” is one of the musical groups for family entertainment most loved and listened to by children, both in Spain and in Latin America. Ignacio Repetto, Emiliano Müller and Belén Guijarro, actors, dancers and clowns, give life to the characters of Pica-Pica.

Pocoyo and “Pica Pica” together have more than twenty million followers on YouTube in Spanish, two great successful brands and an unstoppable career on the platform.

 

Pocoyo has just launched two new cologne boxes, delicious scents created by the perfumers of Natuaromatic Laboratories and inspired by the “Pocoyo World”. Suitable for all ages, the new unisex Pocoyo colognes offer a soft and delicate formulation, with a low alcohol content and a tolerance test carried out on sensitive skin that cares for and protects the delicate skin of early childhood.

The new Natuaromatic Laboratories creations are inspired by Pocoyo. A fun imaginary world that shares a fresh, fun and endearing scent with its adventurous friends.

More than a fragrance: the perfect gift for this Christmas

Pocoyo’s Cologne and Soap bubbles the pompero of Pocoyo

This new and soft fresh fragrance from Pocoyo, from the green floral olfactory family, will delight the little ones and the not so little ones. It is presented in a case with a 150ml format that includes  60ml of soap bubbles illustrated with the characters of the series, so that children can learn to blow and let their imagination run wild.

Pocoyo & Elly’s swing

 The little ones can also have a lot of fun swinging the colongies of their favorite characters with the new Pocoyo and Elly swing case. The box contains two eau de cologne, Pocoyo & Elly of 100 ml each. Pocoyo’s cologne is inspired by the fresh floral olfactory family and Elly’s perfume is a musky citrus fragrance. It also includes games on the sides of the case to search and find the differences or help Pocoyo and her friends find their way.

The new kits are available at more than 600 points of sale in Spain and on online sales platforms such as Amazon, Marvimundo or Primor Perfumeries and Alimerka Supermarkets.