Categoría: Newsletters business English

The voice of childhood, represented through Muchoyó – the great social movement in favor of children and adolescents – continues unstoppable and accumulates success after success.  The campaign, behind which are Zinkia, the publicist Jorge Martínez, together with Arena Media, CØLLAGE, Hype Agencia and F33, and “The Children’s Revolution”, has obtained two new awards that recognise its creativity and its social impact. It thus adds to its list of winners a Golden Sun in the 37th edition of “El Sol” – Ibero-American Advertising Communication Festival – in the category of Sustainable Development, with the Empresa con Impacto (Company with Impact) award. This award recognises ideas and actions that have a positive impact on the world and society.  The new edition of El Sol 2023, held in Malaga, handed out a total of 12 grand prizes to recognise the best advertising projects and creativity in the past year.

Muchoyó has also triumphed at the ADG Laus Awards, recently held in Barcelona, where it was recognised with five awards, including a Grand LAUS, one of the four major prizes awarded by the great event of design and visual communication, 3 silvers and a bronze:

• GRAND LAUS for Advertising
• SILVER in Animation, Motion, VFX & 3D
• SILVER in Audiovisual Advertising
• SILVER in Animated Corporate Identity
• BRONZE in the Laus Aporta Category

Organized by the Association of Art Directors and Graphic Designers of the FAD, the LAUS awards are the big event for graphic design and audiovisual communication.

Pocoyo remains one of the most outstanding children’s content in the digital environment. On YouTube, it has nearly 41 million subscribers and has surpassed 35,000 million views with its network of channels. HePocoyo is also the protagonist of several apps with more than 100 million downloads worldwide. 

The renewal of the content offering in the digital environment, always with proposals adapted to the visual language and the didactic and unique approach of the series, is one of the keys to the success of the series. In the last year, Pocoyo’s presence on YouTube has also been reinforced with the launch of three new music channels (in Italian, French and German). 

One “Diamond” and 8 “Golden Buttons”

Pocoyo’s success and unstoppable trajectory on YouTube has been recognised on numerous occasions. In 2021, Pocoyo’s official Spanish channel, full of educational videos and songs, was awarded YouTube’s “Diamond Button”, a recognition reserved for channels with more than 10 million subscribers. Created in July 2007, the Official Pocoyo channel in Spanish is the oldest of the different official Pocoyo channels and the first to win this award.

Meanwhile, Pocoyó’s English-language music channel, Nursery Rhymes, has been a “Gold Button” since 2021, and today has accumulated more than 1.5 billion views and 2.6 million subscribers. Its counterpart channel of songs in Spanish, with nearly 2.5 billion views and 3.9  million subscribers, also has this recognition along with six other official Pocoyo channels with more than a million subscribers each.

Once again this year, Zinkia has been present at the Licensing Expo, the great meeting point for the world licensing market, which was once again held in Las Vegas between 13 and 15 June. The event confirmed that Pocoyo continues to be one of the market’s major references and has become the starting point for numerous projects that will soon see the light of day. 

Pocoyo, through its licensees and agents, is present in more than 15 countries around the world. Millions of items have been sold under its license, grouped into more than twenty categories, including toys, publications, textiles, school supplies, baby care, etc.

These licensees include Bandai, Clementoni, Comansi, Brinquedos Cardoso, Grendene, Anthaix, among others.

In the last year, Pocoyo has added new licensees such as Penguin Random House Grupo Editorial, for publishing products in Spain, Portugal, the United States and various Latin American territories such as Mexico, Argentina, Colombia, Peru, Uruguay and Chile. Luppa has also joined the family, with artistic toys for both Spain and the Americas; Toymark with toys and wheeled vehicles in Mexico, Nuby with childcare in Mexico, and Cardoso has renewed its toy agreement in Brazil for two more years, adding new references.

Network of licensing agents

It also has licensing agents in the main markets – such as Rainbow in Italy, La Panadería in Mexico, Lotus in Brazil, AMV in Peru, IMC in Argentina, Mon in Central America, Rights & Brands in China and Korea, among others – who contribute to the expansion and growth of Pocoyo all over the world.

RTVE has chosen five new animation titles in the 2023 call for entries for broadcasting on the Corporation’s children’s channel, Clan. Among the new series selected is the new children’s animated production “Ghost Bros”, a Zinkia production that combines the supernatural with a good dose of humor. The series was presented for the first time during the latest edition of Kidscreen Summit 2023, the great event of the children’s entertainment industry held last February in Miami.

This new title, created by Yellow Kingdom (Chorch Edelstein) and WeDoo Studio (Emi Ordás) is aimed at a target audience of 7 to 11 years old, and consists of 52 chapters, each lasting 11 minutes. Two orphaned brothers, Sigmund and Gretchel, at the gates of the “Beyond”, invoke clause 665, which states that unadopted orphans are entitled to a new , last chance. They are finally adopted by an unconventional family, with whom they have exciting adventures and who prove that they are capable of achieving complete happiness so that they do not have to return to the underworld.

A total of 26 new series and two season renewals had been submitted to this new RTVE call, which sought attractive formats aimed at children aged 0 to 14. In addition, among its priorities when selecting the projects, the public broadcaster opted for “charismatic characters that generate emotions”; humor, innocence and simplicity for the youngest children, and with references to popular culture for older children with a positive approach”. In addition, the incorporation of values such as critical thinking, equality, coexistence, healthy habits and environmental protection were  also evaluated.

RTVE has also announced, as a novelty for this year, that it will promote a new call for co-production of animation series. This second call for 2023, which will take place in the last quarter of the year, responds to requests from the sector and the search for new quality animation products to feed RTVE’s schedules.

Pocoyo continues to grow and expand its long list of licensees around the world. Luppa, which works with the most important licenses in the world of entertainment, has just closed an agreement with Zinkia to become the brand’s new licensed partner for the marketing of different products based on the famous character and his friends.

Thanks to this new agreement, Zinkia is adding new references to its extensive list of Pocoyo toys. In this way, the collaboration with Luppa will start with two new releases, which will soon be available both in Spain and on the American continent.

One of the first references, Busy Board, an educational toy inspired by the Montessori method that promotes learning and the development of fine motor skills and also basic skills. A work table that encourages sensory learning at different stages of development. It is an educational and fun toy that includes the alphabet, numbers, shapes, colors, among other activities. Thanks to its light and compact design, it is also very easy to use and transport.

The second release is a 100 x 70 cm play mat (Doodle Mat) for children to draw with water without making a mess. The little ones will be able to create their own drawings and enjoy hours of fun with the water marker that will reveal hidden Pocoyo characters, geometric figures and colors. It also includes stamps, a storage box, templates and drawing molds, among others.

 

Pocoyo in its 20 years of history is one of the headline drawings for children around the world and continues to conquer audiences on different platforms. Two decades in which it has established itself as one of the children’s brands with the greatest worldwide projection, managing to be present on five continents through free-to-air television channels, cable television, VOD platforms and its OTT in the United States. It is also one of the most prominent children’s content on YouTube with more than 40 million subscribers and the protagonist of several ‘apps’ with which it has already exceeded more than 100 million downloads. And under this license, millions of toys, books, textiles and numerous other products have been sold.

20 years of experience in which children of different generations have discovered the world and it has also earned recognition from professionals with dozens of awards from the animation industry.

A resounding success made possible thanks to the creative talent behind the brand and Zinkia, its production company, which has managed to position Pocoyo among its most outstanding credits. The project created at the beginning by David Cantolla, Luis Gallego (3D technician) and the creative Guillermo García Carsi, has been joined along the way by other professionals such as Oscar García, Víctor López -first and current general director of Zinkia-, or Dani Heredero (sound) and a host of other experts. They have all made Pocoyo, each one in their area, an icon of Spanish design (according to Brandemia experts) and a ‘global’ brand project that has known how to evolve, change and adapt, as Brandemia points out. And it is that the story of Pocoyo is a story indisputably linked to design, which has evolved over time. The world of Pocoyo and its 3D stage, with its white frames and plain-white background, has become a benchmark in Spanish animation.

Without a defined strategy at the beginning, its international success has been the result of the enthusiasm and dedication of a young team, committed and passionate about this profession. Everything is taken care of in detail, the narrative, the music or the characters, which over the years have been incorporating changes in the design (gone are the memories of the first Bible of Pocoyo with a pacifier or Elly with fangs and hooves). The same has happened with its logo, which has gone from black and white, to green, or to color in its maximum expression, and now, when Pocoyo’s 20th Anniversary is celebrated, with its characters hinted at in the new celebratory logo. And it is that twenty years go a long, long way.

Pocoyo continues to gain success day by day, consolidating  as one of the children’s brands with the highest audience and influence in the digital environment. A success that is increasing and that makes him break his own records.

The character’s mobile apps have just surpassed 100 million downloads for iOS and Android. A figure that marks a new historical milestone since the launch of the first application of the character now more than a decade ago.

Pocoyo is the undisputed protagonist of different educational and entertainment apps that contribute to the learning and enjoyment of the little ones. The apps are not only successful in Spain, but also cause a sensation in Brazil, Mexico and the United States, countries with the highest number of downloads. Talking Pocoyo, Pocoyo Colors, Pocoyo Disco, Pocoyo Dentist, Pocoyo Racing, or Talking Pocoyo Football are just a few examples from its long list of applications.

Development of new apps and new updates

Zinkia is constantly working on the development of new apps and updates to renew its wide offer in the main download stores such as the App Store and Google Play. One of its latest novelties is the new update of “Talking Pocoyo 2: 3D Adventure” on Android (soon on IOS), in which there is no shortage of new games and scenarios in which the little ones can learn to speak and interact even more with his favorite character -play, dress him, feed him, etc,-. Likewise, the functionalities of the app are improved, while the security and privacy of the contents are guaranteed.

The voice of childhood, represented through Muchoyó -the great social movement in favor of children and adolescents-, continues to accumulate new awards. Behind this project is Zinkia, the publicist Jorge Martínez, together with Arena, CØLLAGE, Hype and F33,- and “The Children’s Revolution” (an alliance formed by the six largest global organizations that work for the protection of children: SOS Children’s Villages , Educo, Plan International, Save the Children, UNICEF Spain and World Vision).

After being recognized at the El Chupete International Children’s Communication Festival, the 2022 BCMA Awards and the 2023 National Creativity Awards, Muchoyó has won the Promax de Oro at the 2023 Promax Europe Awards, in the category of best “Spot Kids Program”, best European children’s program spot.

These prestigious awards select the most outstanding works in the entertainment and television industry each year and are part of the annual European conference of PromaxBDA, the largest marketing and design event for professionals in the European entertainment and television industry.

After two decades of history, Pocoyo is not only one of the children’s brands with the greatest projection and audience success, it is also one of the most awarded in this segment.

Its unique narration, its white background, and animation technique along with characters that captivate the public have filled Pocoyo’s treasure chest with more than 40 national and international awards.

Among them are prestigious awards from the audiovisual industry that have recognized Pocoyo as the best animated series. Thus, it has received the Cristal de Annecy, the most prestigious animation festival award in the world; the BAFTA Award from the British Academy of Film and Television Arts; and three Pulcinella Awards from the Italian Cartoons on The Bay Festival. In the latter case, in addition to Best Preschool Series, Pocoyo was recognized as Best European Program and Most Popular Series for Children.

Also internationally, Pocoyo has won the Corazón Award for Best Nickelodeon Animated Series at the San Diego Latino Film Festival. It was also the Special Jury Prize in the Television category at the China International Animation and Digital Arts Festival and the Special Animation Prize at the Italian Sea & TV Festival.

In the US, Pocoyo won the Gold Medal in the DVD category from the Parents’ Choice Foundation and the “Gold” in the category of Best Children’s Animation Promotion in Singapore from the Promax BDA organization.

Other major awards given to the series were the Kineo Award at the Venice Film Festival, and the Silver Award for Best Foreign Animated Series at the Shanghai Television Festival for the Pocoyo short film (Pocoyo and the Space Circus ).

Added to this list of recognitions is the Award for the Best Educational Preschool App for Tablet at the Kidscreen Awards for Pocoyo Playset: Let’s Move, developed in collaboration with the North American organization HITN (The Hispanic Information and Telecommunications Network).

Spanish animation reference

How could it be otherwise, Pocoyo has also been a “prophet in his land”. To the recent “Iris 2022 Award” from the Academy of Television and Audiovisual Arts and Sciences, we must add the Award for Best Children’s Character at the El Chupete Festival; the Award for Best Self-Produced Animation Series at the Zapping Awards; the 3D Award at the Spanish Movistar Art Futura Festival and the FICOD Innovative Project Award (International Forum of Digital Content), among many others.

Pocoyo continues to expand its list of licensees in Latin America this year. Brazil, for its part, is one of the main markets in which the brand is growing strongly.

With the agent in this territory, Lotus Marketing Global, Zinkia has just closed a new licensing agreement with the hygiene and personal care firm Vintage Candy Cosmeteria LTDA. This line includes an extensive list of products based on Pocoyo, among them, shampoo, conditioner, toothpaste, repairing cream for diaper rashes, vitamin supplements-jelly beans, etc. Also in Brazil, Zinkia has renewed its agreement with Green Comercio Internacional LTDA, a firm specializing in oral hygiene.

Both companies join other partners in the country such as the toy stores Brinquedos Cardoso and Monte Líbano, Grendene (footwear), KN Artes (children’s party decoration products), Grao de Gente (decoration of rooms and rooms for children and babies and others accessories and children’s clothing).