Once again this year, Zinkia has been present at the Licensing Expo, the great meeting point for the world licensing market, which was once again held in Las Vegas between 13 and 15 June. The event confirmed that Pocoyo continues to be one of the market’s major references and has become the starting point for numerous projects that will soon see the light of day.
Pocoyo, through its licensees and agents, is present in more than 15 countries around the world. Millions of items have been sold under its license, grouped into more than twenty categories, including toys, publications, textiles, school supplies, baby care, etc.
These licensees include Bandai, Clementoni, Comansi, Brinquedos Cardoso, Grendene, Anthaix, among others.
In the last year, Pocoyo has added new licensees such as Penguin Random House Grupo Editorial, for publishing products in Spain, Portugal, the United States and various Latin American territories such as Mexico, Argentina, Colombia, Peru, Uruguay and Chile. Luppa has also joined the family, with artistic toys for both Spain and the Americas; Toymark with toys and wheeled vehicles in Mexico, Nuby with childcare in Mexico, and Cardoso has renewed its toy agreement in Brazil for two more years, adding new references.
Network of licensing agents
It also has licensing agents in the main markets – such as Rainbow in Italy, La Panadería in Mexico, Lotus in Brazil, AMV in Peru, IMC in Argentina, Mon in Central America, Rights & Brands in China and Korea, among others – who contribute to the expansion and growth of Pocoyo all over the world.