The voice of childhood, represented through Muchoyó -the great social movement in favor of children and adolescents-, continues to accumulate new awards. Behind this project is Zinkia, the publicist Jorge Martínez, together with Arena, CØLLAGE, Hype and F33,- and “The Children’s Revolution” (an alliance formed by the six largest global organizations that work for the protection of children: SOS Children’s Villages , Educo, Plan International, Save the Children, UNICEF Spain and World Vision).
After being recognized at the El Chupete International Children’s Communication Festival, the 2022 BCMA Awards and the 2023 National Creativity Awards, Muchoyó has won the Promax de Oro at the 2023 Promax Europe Awards, in the category of best “Spot Kids Program”, best European children’s program spot.
These prestigious awards select the most outstanding works in the entertainment and television industry each year and are part of the annual European conference of PromaxBDA, the largest marketing and design event for professionals in the European entertainment and television industry.