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Pocoyo has established itself, year after year, as one of the children’s brands with the largest audience and the best influence in the digital environment. A success that goes on the rise after beating their own records. After a historic growth on YouTube in 2020, with a 70% increase in views, Pocoyo again achieved excellent figures in 2021. During those 12 months, the brand’s official channels reached 6,155 million viewed hours, a 15% increase, and 34 million subscribers, an increase of 27% over the previous year. Such is Pocoyó’s success on YouTube that the channel extends to 16 languages, and has managed to snatch 7 Gold and 1 Diamond buttons .

In addition, Pocoyo’s digital activity has brought good results to Zinkia’s apps. With more than 15 million downloads in 2021, the character continues to be one of kids’ favorite contents on major platforms.

On social media platforms, Pocoyo is also a phenomenon. On Facebook, it gathers a community of more than 2.4 million followers and 56,000 followers on Instagram. With 15 million downloads in apps for both iOS and Android, the character has achieved a total of 84.7 million downloads.

As for 2022, everything indicates that the brand will continue growing in the digital environment.

Pocoyó also continues to add new licensees. With more than 350,000 toys sold in Spain, Pocoyó is back on growth supported by the new product lines developed by Bandai and its traditional partners such as Comansi, Hoffmann, Musicales Reig, and El Corte Inglés, joined by Clementoni, CyP, among others. Meanwhile, LATAM’s expansion is growing rapidly in Brazil, Mexico, Peru, Chile, and Argentina, where Zinkia is achieving double-digit revenue growth supported by its local licensing agents.

In terms of video games, Zinkia has released “Pocoyo Party”, Pocoyó’s first video game for PlayStation and Nintendo Switch, which has already sold more than 35,000 units in the first nine months. Designed to be enjoyed by the whole family, this video game is aimed at children between 3 and 5 years old. It includes six mini-games, and new episodes and recreates a fully controlled environment combining playful and educational activities.

 

Pocoyó remains unstoppable and reaping great successes. 2021 in particular has been a key year for Zinkia and undoubtedly one of the best years for Pocoyó. The good figures achieved at the end of the year confirm the success of the brand and its strength as one of the children’s characters with the greatest international projection and best audience success.

Zinkia thus closed 2021 as the best year in its history after doubling its revenues, to reach 9. 8 million euros. It also improved its Ebitda (4.05 million euros) by 183%, compared to the previous year.

In 2022, Zinkia embarked on an ambitious expansion plan to expand its portfolio of properties to diversify its business. The first step in this strategic line was taken at the end of last year, after signing an agreement with the Canarian animation studio KOYI Talent to acquire 100% of the company, thus adding three new brands to its content: “Bumpy: The Bear”, “Ghost Bros” and “Bugsted. ” Zinkia is also working on Yanco&Dina, a new title that will be released in June of this year and on which the company has high hopes. On the other hand, the pre-production of the fifth season of Pocoyó has already begun which brings important novelties, such as a subtle redesign of Pocoyó and his friends, the incorporation of new characters, and some surprises that will be revealed in the coming months.

Pocoyó’s global presence grows on its 20th anniversary

Pocoyó also commemorates in this exercise its 20th anniversary and it does so in full swing. Currently, Pocoyó can be watched in 150 countries, among open-air TV, cable TV, VOD, and its OTT platforms in the United States.

A global audience that has gained momentum in recent months after Zinkia closed two new broadcasting agreements. The most recent is with Disney+, which for the first time incorporates the series to its contents in several European countries. Additionally, the agreement reached with HBO for the United States, Latin America, and EMEA and the renewal of its agreement with Netflix and Rakuten TV. These are in addition to the presence that the brand already had on a total of 25 platforms among which are other giants such as Amazon.

At the same time, television stations around the world have continued to rely on the series for their children’s programming, and in 2021 channels such as Panda (Portugal), Rai Yoyo (Italy), TV Azteca (Mexico) and TVE renewed their commitment to Pocoyó by acquiring the new episodes of the latest season produced.

 

Zinkia continues to grow and expand in the Latin American continent, one of its main markets along with the US. After reinforcing its presence in Ecuador, Peru or Brazil, it now joins its list of Mexican licensees, hand in hand with its agent in this territory, La Panadería.

As main news, Zinkia has recently reached an agreement with three new licensees (PPM Toys, Chenson, Dan Dee International). PPM Toys, is a company specialized in the commercialization, distribution and development of toys, electronic entertainment and back to school, with more than 35 years of experience. The agreement reached also includes an extensive list of products based on Pocoyo, fundamentally building blocks and sets.

Chenson, another of the new Mexican licensees specializing in the marketing of licenses and brands, is adding Pocoyo back-to-school material to its list of products, among which we can find pencil cases, lunch bags, backpacks with or without wheels , etc.

Dan Dee International, focused on the commercialization of plush toys, accessories and decorative items also joins the current list of Zinkia licensees. All of them join other partners already present in Mexico such as Bestway (activity and story books), Indelpa (products focused on hygiene, health and wellness: wipes and diapers) and 4E (personal hygiene, shampoo, etc).

In addition to being a benchmark in the world of animation, Pocoyo is a true star on the music scene. For this reason, we will attend “My first festival”, a great musical event that, for the first time, will be held in Spain, on June 11 and 12, at the Wanda Metropolitano (Madrid), at the height of the great events of the musical calendar . Pocoyo joins a roster of great “international stars”, and together with his friends Elly and Pato he will perform his most famous songs. Attendees will also be able to access other activities around the central court such as face painting, trampolines, themed tents or various restoration proposals.

“My first festival” was inaugurated in 2007 in Portugal and has chosen Spain as the first international destination to continue expanding throughout Europe.

“Panda Festival”, in Portugal

Another of the great events in which Pocoyo will participate this season will be in Portugal on June 25 and 26 in Maia (Porto) and on July 1, 2 and 3 in Oeiras (Lisbon).

These events, the largest children’s festivals held in Spain and Portugal, will have a 20-meter main stage plus side areas, inflatables, a DJ tent, welcome areas, traveling characters and many other activities.

Pocoyo renews its offer of apps with new applications in the main download stores such as the App Store and Google Play, with the aim of offering new experiences to our little ones, improving the interaction and functionalities of the different proposals, without forgetting security and the privacy of the contents.

Among the latest developments, the incorporation of Pocoyo Piano for Kids stands out, a new application that allows learning sounds and musical instruments from childhood. For the little ones, music is an excellent tool and an essential element in development and learning. It allows to develop and improve visual memory and a greater capacity of attention.

Pocoyo Piano for Kids has four game modes available.

•  Musical Instruments Set. The little ones will find several instruments; a virtual children’s piano, a xylophone, a trumpet and an electric guitar, with which they can interact and hear how the musical notes sound on these instruments.
• Classics game. Led by the Pocoyo Symphony Orchestra with their friends, the little ones will be able to listen to and get closer to the masterpieces of classical music, such as Vivaldi’s “La Primavera” or Beethoven’s “Para Elisa”, and meet the great classical composers.
• Puzzles and puzzle game with the characters of the series as protagonists and that, when successfully solved, will sound to the rhythm of the melody of the series.
• Set of Stickers. The sticker games could not be missing, which children like so much.

With this new app, the little ones will learn to recognize geometric shapes, visual attention and memory. They will learn to relax and have positive emotions and to stimulate their imagination and creativity. Sensory stimulation with classical music in children and babies has also been shown to be beneficial in enhancing language skills.

War conflicts always have devastating consequences for the population and, especially, for the youngest children, who cannot understand what is happening. In these situations, fun and play are an opportunity to escape from this harsh reality.

For this reason, Zinkia has joined an initiative promoted by the children’s content app Hopster that will offer several Pocoyo titles free of charge for six months to families with children in Ukraine and neighboring countries (Poland, Romania, Hungary, Slovakia and Moldova).

 

Pocoyo’s presence continues to grow in North America. Among the latest news, we have the agreement reached by Zinkia with Future Today, a leading family content distribution company that operates with the main streaming platforms, such as Roku, Amazon Fire TV, Apple TV, Comcast Xfinity, etc.; as well as for web, mobile devices and VOD platforms.

The alliance between both companies includes the launch of “Pocoyo World” through Roku for the United States and Canada. The channel offers 182 episodes starring the character, who celebrates his 20th anniversary this year, including music video clips.

Latin America and the United States are currently the most important markets for Zinkia and this agreement reinforces the presence that Pocoyó already had on other platforms, consolidating itself as one of the most promising brands on the continent.

Pocoyo continues to expand its list of licensees in Latin America. After reinforcing our presence last year in countries such as Peru and Ecuador, Brazil has just signed a new license agreement with Lotus Marketing Global, its agent in this territory.

In this sense, Zinkia has reached an agreement with KN Artes, a firm specializing in decoration products for children’s parties; and with Grao de Gente, focused on decorating rooms and rooms for children and babies and other accessories and children’s clothing.

Zinkia once again reinforces its licensing strategy in this country, where it already has important partners such as Cardoso, a leading toy licensee in Brazil. Within the framework of the Brazilian toy fair, Abrin Fair, Cardoso presented their new line of stuffed animals and an original ride-on. Cardoso has launched new Pocoyo products, which reinforce the line of musical instruments (guitar, stool, drum) that it was already marketing; along with vinyl figures of all the characters in different sizes, stackable and nestable figures.

Zinkia has also been present in this territory for a long time through Green, another important licensee focused on oral hygiene products.

One more year, Pocoyo has become the “Children’s World Ambassador of Earth Hour 2022, the largest global movement in favor of the conservation of our planet created and championed by WWF, which was celebrated last Saturday, March 26, from 8:30 p.m. to  9:30 p.m.

In this edition, which celebrated its 16th international edition (14th Spanish edition), WWF asked all citizens, organizations, companies and sports clubs to register and join the #KMPorElPlaneta (Kilometers for the Planet) challenge.

The challenge invited you to go around the planet to promote sport and its values, whether walking, running or doing any other physical activity until you virtually add up to the 40,000 kilometers that make up the perimeter of the Earth. A challenge that has been well exceeded, just a few days before celebrating “Earth Hour”, with well over 200,000 kilometers registered,  more than five times around the planet.

Likewise, between 8:30 p.m. and 9:30 p.m., WWF invited everyone, as every year, to turn off the lights during Earth Hour, a symbolic and decisive gesture that becomes a global demonstration in favor of the preservation of the planet.

Move around the planet with the videos and songs of Pocoyo!

As the children’s ambassador for “Earth Hour”, Pocoyo has also wanted to join the challenge to “Go Around the Planet”. The objective is to teach the little ones that there are many ways to take care of our future and the future of the planet through new videos, songs and an activity book, among other educational tools, which help raise awareness from infancy to race against climate emergencies. Among the videos and songs available on YouTube, in addition to the specific content on this year’s #LaVueltaAlPlaneta and a 124-minute special entitled Muévete por el planeta, different topics are also addressed, such as trash recycling, the importance of preserving the fauna and wildlife through bees and the need to care for and save the oceans.

In addition, the Pocoyo website collects different and fun crafts (a bird feeder, a paper telescope, a plastic planter or musical instruments made from recycled materials), puzzles and a special activity book in Spanish and English, with stimulation and perception games to find the differences, labyrinths and other games, so that the little ones acquire sustainable habits for their daily lives that contribute to reducing C02 emissions.

Earth Hour was born in Sydney, Australia, 16 years ago and is already the largest global citizen’s mobilization to show their commitment and leadership against climate change and in favor of environmental protection.

Together with traditional jigsaw-type puzzles, which are always an excellent ally to promote development in children, this is an educational app that perfectly combines all the features that capture the attention of children, combining games, entertainment, fun and learning in an effective and age-appropriate way.

A good example is the Pocoyo Puzzles App, a free educational app available on Google Play and the App Store, designed for the youngest, which helps improve concentration, attention and, fundamentally, the ability to associate. In turn, it stimulates imagination and creativity, reading, calculation and psychomotricity.

A new educational and free app that  unites a great variety of puzzles, more than 30 different ones, for preschool children from 2 to 5 years old. Each puzzle has an animation and a voiceover that explains what is happening when it is solved. With this application the little ones will have fun while theyl improve their oral comprehension.

The interactive nature of the app stands out, as well as the quality of the graphics, with a great explosion of color, and an intuitive and easy-to-use interface. With it, preschool children will be able to develop their skills in a fun way, while enjoying the endearing Pocoyo and his friends Pato, Elly, Loula, Pajaroto and other characters, who have managed to captivate millions of children around the world.