Last Sunday, March 25, Pocoyo once again became “Earth Hour World Children’s Ambassador” to celebrate the seventeenth anniversary of this initiative, promoted and championed by WWF. This movement, which is the largest worldwide citizen mobilization against climate change and environmental protection, invites the whole of society, companies and institutions to turn off the lights as a symbolic gesture for one hour.
For the second year in a row, Earth Hour has also launched the #KMPorElPlaneta #VueltaAlPlaneta challenge, which proposes to go around the planet virtually to show that sport and teamwork can achieve the most important race of our lives : the climate emergency race. A challenge that Pocoyo has also joined this year to convey to the little ones the importance of taking care of the planet and the many ways that exist to fight against climate change and the destruction of nature: riding a bike, going for a walk, having a race with friends, saving energy, etc.
New videos, songs, games, activities, crafts and an activity book are, among others, the main educational resources for Pocoyo for this edition. In addition to the specific content on #LaVueltaAlPlaneta, Zinkia has created a special 60-minute content available on YouTube in different languages that addresses topics such as planting seeds, healthy food, sustainable transport or saving energy. On March 25, coinciding with Earth Hour, a Pocoyo adventure video was streamed on YouTube.
The Pocoyo website, both in Spanish and English, also collects videos and songs to help the planet, as well as games, coloring, puzzles and fun crafts. There is no shortage of its special activity book in Spanish and English, with different proposals for children to acquire sustainable habits in their daily lives and learn to distinguish renewable energy sources. The WWF website also dedicates a space to Pocoyo, both in its Spanish and English versions.