The list of licensees who bet on the Pocoyo brand is growing in Spain. A good example of this is Clementoni, a benchmark company in Europe in the educational games and puzzles market. After closing an agreement with Zinkia, it will market different models of puzzles inspired by the character and his friends in the coming months.
Another of the recent alliances is the one reached with Troya, a Barcelona firm specializing in promotional gifts, which has become the new licensee of the “Pocoyó” brand for the marketing of household products. Specifically, Troya will distribute the new Pocoyo tableware, which will be available both at Pocoyo’s Amazon Brand Store and on the website www.maxifiestas.com.
With these new agreements, Zinkia reinforces its licensing strategy in Spain and Clementoni and Troya join other great companies that have also opted for Pocoyó, including Bandai, El Corte Inglés, Claudio Reig, Editorial Planeta, Comansi, Natuaromatic , Royal Talens, CyP, Hoffmann, Gary’s Uniforms and For my Cake.