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Zinkia will be attending the next edition of Licensing Expo 2017, the world’s largest meeting place for the global licensing industry. The event will take place next May 23-25 in Las Vegas.
Licensing Expo, with more than 35 years of history, offers a great opportunity to have meetings with the different players of of the industry. It also means a starting point of new projects’ launching.
One of the strategic areas for Zinkia is the commercialization of licenses associated to its brands. Currently, Zinkia has 150 alive licensees and presence in more than 32 territories.
We count on top master toy and distributors as Bandai, Famosa or PHB, among others.
We have a total of 15.000 references of products on the market, classified in 20 categories. Toys, publications, textile, school kits or baby care are most representative but not the only.
POCOYO is the leading Zinkia’s licensing. Over the 11 years, the company has signed more than 250 licensing deals across the world and the list keeps growing.
In fact, the launching of NINA, the new female character of the series has pushed new projects. Zinkia already inked several licensing deals with NINA. With Bandai and Comansi for the toy sector, El Corte Inglés for apparel or Planeta in the publishing lines.
The area of licensing is definitely a key line of business for Zinkia as we expect it will be on of our main forces of growth.