La presencia de Pocoyó no para de crecer en Norteamérica. Entre las últimas novedades, destaca el acuerdo alcanzado por Zinkia con Future Today, compañía líder en distribución de contenidos familiares que opera con las principales plataformas de streaming, como Roku, Amazon Fire TV, Apple TV, Comcast Xfinity, etc.; así como para web, dispositivos móviles y plataformas de VOD.
La alianza entre ambas compañías contempla el lanzamiento de “Pocoyó World” a través de Roku para Estados Unidos y Canadá. El canal ofrece 182 episodios protagonizados por el personaje, que cumple este año su 20º aniversario, así como varios videoclips musicales y contenidos especiales.
Latinoamérica y Estados Unidos son actualmente los mercados más importantes para Zinkia y este acuerdo viene a reforzar la presencia que ya tenía Pocoyó en otras plataformas, consolidándose como una de las marcas con más proyección del continente.
War conflicts always have devastating consequences for the population and, especially, for the youngest children, who cannot understand what is happening. In these situations, fun and play are an opportunity to escape from this harsh reality.
For this reason, Zinkia has joined an initiative promoted by the children’s content app Hopster that will offer several Pocoyo titles free of charge for six months to families with children in Ukraine and neighboring countries (Poland, Romania, Hungary, Slovakia and Moldova).
Pocoyo’s presence continues to grow in North America. Among the latest news, we have the agreement reached by Zinkia with Future Today, a leading family content distribution company that operates with the main streaming platforms, such as Roku, Amazon Fire TV, Apple TV, Comcast Xfinity, etc.; as well as for web, mobile devices and VOD platforms.
The alliance between both companies includes the launch of “Pocoyo World” through Roku for the United States and Canada. The channel offers 182 episodes starring the character, who celebrates his 20th anniversary this year, including music video clips.
Latin America and the United States are currently the most important markets for Zinkia and this agreement reinforces the presence that Pocoyó already had on other platforms, consolidating itself as one of the most promising brands on the continent.
Pocoyo continues to expand its list of licensees in Latin America. After reinforcing our presence last year in countries such as Peru and Ecuador, Brazil has just signed a new license agreement with Lotus Marketing Global, its agent in this territory.
In this sense, Zinkia has reached an agreement with KN Artes, a firm specializing in decoration products for children’s parties; and with Grao de Gente, focused on decorating rooms and rooms for children and babies and other accessories and children’s clothing.
Zinkia once again reinforces its licensing strategy in this country, where it already has important partners such as Cardoso, a leading toy licensee in Brazil. Within the framework of the Brazilian toy fair, Abrin Fair, Cardoso presented their new line of stuffed animals and an original ride-on. Cardoso has launched new Pocoyo products, which reinforce the line of musical instruments (guitar, stool, drum) that it was already marketing; along with vinyl figures of all the characters in different sizes, stackable and nestable figures.
Zinkia has also been present in this territory for a long time through Green, another important licensee focused on oral hygiene products.
Los conflictos bélicos tienen siempre devastadoras consecuencias para la población y, muy especialmente, para los niños más pequeños, que no alcanzan a comprender qué es lo ocurre. En estas situaciones la diversión y el juego son una oportunidad para evadirse de esa realidad tan dura.
Por este motivo, Zinkia ha querido sumarse a una iniciativa promovida por la app de contenido infantil Hopster , que ofrecerá durante seis meses de forma gratuita varios títulos de Pocoyó a las familias con niños en Ucrania y países vecinos (Polonia, Rumanía, Hungría, Eslovaquia y Moldavia).
Con este pequeño gesto Pocoyó y Zinkia quieren mostrar su solidaridad y apoyo al pueblo ucraniano.
Un año más, Pocoyó se convierte en “Embajador Mundial infantil de la Hora del Planeta 2022, el mayor movimiento global en favor de la conservación de nuestro planeta creado y abanderado por WWF, que se celebra el próximo sábado, 26 de marzo, de 20.30 a 21.30 h.
Como novedad en esta edición, que celebra su 16ª edición internacional (14ª edición española), WWF pide a todos los ciudadanos, organizaciones, empresas y clubes de deporte, que se inscriban y se unan al reto #KMPorElPlaneta. El reto invita a dar la vuelta al planeta para fomentar el deporte y sus valores ya sea andando, corriendo o haciendo cualquier otra actividad física hasta sumar de manera virtual los 40.000 kilómetros que conforman el perímetro de la Tierra. Un reto alcanzado ya con creces, que ya ha logrado, a unos tan solo unos días de celebrar la “Hora del planeta”, más de cinco vueltas al planeta. Asimismo, entre las 20.30 y las 21.30 WWF invita, como cada año, a apagar la luz en La Hora del Planeta, un gesto simbólico y decisivo que se convierte en la manifestación global a favor de la preservación del planeta.
¡Muévete por el planeta! con los vídeos y canciones de Pocoyó
Como embajador infantil de “La Hora del Planeta” también ha querido sumarse al reto para “Dar la vuelta al Planeta”. El objetivo es enseñar a los más pequeños que hay muchas formas de cuidar de nuestro futuro y del futuro del planeta a través de nuevos vídeos, canciones y un libro de actividades, entre otras herramientas educativas, que ayudan a tomar conciencia desde la infancia en la carrera contra la emergencia climática. Entre los vídeos y canciones disponibles en YouTube, además del contenido específico sobre #LaVueltaAlPlaneta de este año y un especial bajo el título Muévete por el planeta, de 124 minutos, se abordan también diferentes temáticas como el reciclaje de basura, la importancia de preservar la fauna y la vida salvaje a través de las abejas y la necesidad de cuidar y salvar los océanos.
Asimismo, la Web de Pocoyó recopila también diferentes y divertidas manualidades (un comedero de pájaros, una maceta, un telescopio de papel, una maceta de plástico o instrumentos musicales con materiales reciclados), puzles y un libro especial de actividades en castellano e inglés, con juegos de estimulación y percepción para encontrar las diferencias, laberintos y otros juegos, para que los más pequeños adquieran hábitos sostenibles para su vida cotidiana que contribuyan a reducir las emisiones de C02 y frenar la pérdida
La Hora del Planeta nació en Australia, en Sidney, hace 16 años y es ya la mayor movilización ciudadana mundial para mostrar su compromiso y liderazgo contra el cambio climático y la protección del medio ambiente.
One more year, Pocoyo has become the “Children’s World Ambassador of Earth Hour 2022, the largest global movement in favor of the conservation of our planet created and championed by WWF, which was celebrated last Saturday, March 26, from 8:30 p.m. to 9:30 p.m.
In this edition, which celebrated its 16th international edition (14th Spanish edition), WWF asked all citizens, organizations, companies and sports clubs to register and join the #KMPorElPlaneta (Kilometers for the Planet) challenge.
The challenge invited you to go around the planet to promote sport and its values, whether walking, running or doing any other physical activity until you virtually add up to the 40,000 kilometers that make up the perimeter of the Earth. A challenge that has been well exceeded, just a few days before celebrating “Earth Hour”, with well over 200,000 kilometers registered, more than five times around the planet.
Likewise, between 8:30 p.m. and 9:30 p.m., WWF invited everyone, as every year, to turn off the lights during Earth Hour, a symbolic and decisive gesture that becomes a global demonstration in favor of the preservation of the planet.
Move around the planet with the videos and songs of Pocoyo!
As the children’s ambassador for “Earth Hour”, Pocoyo has also wanted to join the challenge to “Go Around the Planet”. The objective is to teach the little ones that there are many ways to take care of our future and the future of the planet through new videos, songs and an activity book, among other educational tools, which help raise awareness from infancy to race against climate emergencies. Among the videos and songs available on YouTube, in addition to the specific content on this year’s #LaVueltaAlPlaneta and a 124-minute special entitled Muévete por el planeta, different topics are also addressed, such as trash recycling, the importance of preserving the fauna and wildlife through bees and the need to care for and save the oceans.
In addition, the Pocoyo website collects different and fun crafts (a bird feeder, a paper telescope, a plastic planter or musical instruments made from recycled materials), puzzles and a special activity book in Spanish and English, with stimulation and perception games to find the differences, labyrinths and other games, so that the little ones acquire sustainable habits for their daily lives that contribute to reducing C02 emissions.
Earth Hour was born in Sydney, Australia, 16 years ago and is already the largest global citizen’s mobilization to show their commitment and leadership against climate change and in favor of environmental protection.
Together with traditional jigsaw-type puzzles, which are always an excellent ally to promote development in children, this is an educational app that perfectly combines all the features that capture the attention of children, combining games, entertainment, fun and learning in an effective and age-appropriate way.
A good example is the Pocoyo Puzzles App, a free educational app available on Google Play and the App Store, designed for the youngest, which helps improve concentration, attention and, fundamentally, the ability to associate. In turn, it stimulates imagination and creativity, reading, calculation and psychomotricity.
A new educational and free app that unites a great variety of puzzles, more than 30 different ones, for preschool children from 2 to 5 years old. Each puzzle has an animation and a voiceover that explains what is happening when it is solved. With this application the little ones will have fun while theyl improve their oral comprehension.
The interactive nature of the app stands out, as well as the quality of the graphics, with a great explosion of color, and an intuitive and easy-to-use interface. With it, preschool children will be able to develop their skills in a fun way, while enjoying the endearing Pocoyo and his friends Pato, Elly, Loula, Pajaroto and other characters, who have managed to captivate millions of children around the world.
La nómina de licenciatarios que apuestan por la marca Pocoyó es cada vez mayor en España. Buen ejemplo de ello es Clementoni, una compañía de referencia en Europa dentro del mercado de los juegos educativos y puzzles. Tras cerrar un acuerdo con Zinkia, comercializará en los próximos meses diferentes modelos de puzzles inspirados en el personaje y sus amigos.
Otra de las alianzas recientes es la alcanzada con Troya, firma barcelonesa especializada en regalos promocionales, que se convierte en nueva licenciataria de la marca “Pocoyó” para la comercialización de productos de menaje. En concreto, Troya distribuirá la nueva vajilla de Pocoyó, que estará disponible tanto en Amazon Brand Store de Pocoyó como en la web www.maxifiestas.com.
Con estos nuevos acuerdos, Zinkia refuerza su estrategia licenciataria en España y Clementoni y Troya se suman a otras grandes empresas licenciatarias que también han apostado por Pocoyó, entre las que se encuentran Bandai, El Corte Inglés, Claudio Reig, Editorial Planeta, Comansi, Natuaromatic, Royal Talens, CyP, Hoffmann, Uniformes Gary´s y For my Cake.
The list of licensees who bet on the Pocoyo brand is growing in Spain. A good example of this is Clementoni, a benchmark company in Europe in the educational games and puzzles market. After closing an agreement with Zinkia, it will market different models of puzzles inspired by the character and his friends in the coming months.
Another of the recent alliances is the one reached with Troya, a Barcelona firm specializing in promotional gifts, which has become the new licensee of the “Pocoyó” brand for the marketing of household products. Specifically, Troya will distribute the new Pocoyo tableware, which will be available both at Pocoyo’s Amazon Brand Store and on the website www.maxifiestas.com.
With these new agreements, Zinkia reinforces its licensing strategy in Spain and Clementoni and Troya join other great companies that have also opted for Pocoyó, including Bandai, El Corte Inglés, Claudio Reig, Editorial Planeta, Comansi, Natuaromatic , Royal Talens, CyP, Hoffmann, Gary’s Uniforms and For my Cake.
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