The voice of childhood, represented through Muchoyó -the great social movement in favor of children and adolescents-, behind which is Zinkia, the publicist Jorge Martínez, together with Arena, CØLLAGE, Hype and F33,- and “The Children’s Revolution” (an alliance made up of the six largest global organizations that work for the protection of children: SOS Children’s Villages, Educo, Plan International, Save the Children, UNICEF Spain and World Vision) has achieved new successes.
After a first recognition of the campaign at the El Chupete 2022 Festival, “Muchoyó. Children have a voice” has recently been honored at the BCMA 2022 Awards, which reward the best branded content projects in Spain. In this way, it has been awarded the “Award for the Best Original Idea of Branded Content” and a Special Mention for “Best Collaboration Ecosystem in Branded Content”. This last category is a novelty of this edition that recognizes and values collaborative work between brands and other agents (agencies, production companies and media) to develop a project.
“La Voz de la infancia” has obtained, in turn, three new recognitions from the 2023 National Creativity Awards, a meeting organized by the Creative Club (c de c), which celebrates its twentieth anniversary this year. Muchoyó has won two silvers (“Content” and “Craft”) and a bronze in “Ideas” in these awards known as the “Oscars” of advertising, which highlight the best advertising works of the year.